Released on: November 6, 2007, 6:14 am

Press Release Author: Alex Khizhnyak

Industry: Software

Press Release Summary: Salesforce.com customers can complete integration projects in
just days using Apatar\'s \"no coding\" open source approach to integration

Press Release Body: November 5, 2007, Chicopee, MA – Apatar, the open source
leader in data mashup integration, today announced the availability of the Apatar
Data Integration solution on salesforce.com\'s AppExchange, the world\'s first
on-demand application directory. Apatar enables salesforce.com customers to simplify
and accelerate their integration projects, and for a fraction of the cost than using
traditional data integration solutions.

Apatar Data Integration allows organizations to aggregate and present information
from disparate sources, without having to write a single line of code. Features of
the Apatar Data Integration solution include:

• Visual job designer and mapping, which enable non-developers to design and
perform transformations
• Connectivity to Oracle, MS SQL, CSV, flat files, MySQL, PostgreSQL, Sybase,
FTP, HTTP, Compiere ERP, Goldmine CRM, XML (local and web-based), WebDAV, Buzzsaw,
LDAP, POP3, Amazon S3, and even Flickr
• Job scheduling

“The ROI on small data integration projects is simply too low to justify
buying and installing proprietary middleware software,” said Renat Khasanshyn,
CEO of Apatar, Inc. “We\'re pleased to bring the benefits of cost-effective
open source data integration to salesforce.com customers.\"

“As the momentum for on-demand solutions continues to grow, salesforce.com
customers are looking to the AppExchange for solutions that can integrate customer
data with a variety of internal systems, including ERP and other custom
applications,\" said Andrew Leigh, Director, integration product marketing,
salesforce.com. \"Salesforce.com customers can use the AppExchange to find dozens of
different integration solutions that are right for their unique businesses needs.
Apatar brings open source data integration to companies who previously found
proprietary solutions expensive and difficult to implement.”

Salesforce Platform and the AppExchange
Salesforce Platform is the on-demand platform for the next generation of business
applications. Salesforce Platform reinvents traditional customization and
integration and enables a whole new generation of on-demand applications that go
beyond client/server computing. The Salesforce Platform allows applications to be
easily shared, exchanged, and installed with a few simple clicks via
salesforce.com\'s AppExchange directory, enabling all the innovation that the
Salesforce Platform unleashes to benefit the entire on-demand community.

More than 600 applications are now available on salesforce.com\'s AppExchange, the
world\'s first on-demand application directory, found at
http://www.salesforce.com/appexchange.

About Apatar
Apatar is the first provider of open source, on-demand data integration software
tools and services. With powerful Extract, Transform, and Load (ETL) capabilities,
Apatar enables its users to easily link information between databases (such as
MySQL, Microsoft SQL, Oracle), applications (Salesforce.com, SugarCRM), and the top
Web 2.0 destinations (Flickr, Amazon S3). Apatar provides support, training, and
consulting services for its integration solutions. Headquartered in Western
Massachusetts, Apatar operates a development center in Minsk, Belarus. Apatar is
currently used by 250 organizations and individuals worldwide. For more information,
please visit www.apatar.com and www.apatarforge.org.


Web Site: http://www.apatar.com

Contact Details: Apatar, Inc.
195 Meadow St., FL 2
Chicopee MA 01013
USA
alex.p@apatar.com